Virtual-, Augmented- & Mixed Reality

Low sales, but good future prospects - the industry around the technologies Virtual Reality (VR), Mixed Reality (MR) and Augmented Reality (AR) is upcoming and looks optimistically into the future. This is the conclusion of a study by TH Köln, in which this industry in North Rhine-Westphalia was scientifically investigated for the first time.


Facts and Figures

  • 91 percent of the surveyed companies work with Virtual Reality
  • 71 percent of the surveyed  companies work with Augmented Reality
  • 50 percent of the surveyed companies work in the field of Mixed Reality
  • 40 percent claimed to be working in all three branches; only 30 percent are working in only one of the categories
  • 60 percent generate annual sales of under 100.000 Euro
  • Information/entertainment, design/simulation, experience/product presentation and training are part of the product portfolio of more than half of the companies interviewed
  • Formats such as 360°-videos and product presentations are produced by 50 percent of the companies, followed by prototypes (43 percent), interactive videos as well as serious games with 30 percent



Sandra Winterberg,
Tel: +49 211-930 50 300


Mediennetzwerk.NRW is financed by the federal state of North Rhine-Westphalia and receives funding from the European Fund for Regional Development (EFRD).

Der Ministerpäsident des Landes Nordrhein-Westfalen EUROPÄISCHE UNION Investition in unsere Zukunft Europäischer Fonds für regionale Entwicklung EFRE.NRW Investition in Wachstum und Beschäftigung