1. XR in NRW
Low sales at the moment, but good future prospects – the industry around the technologies Virtual Reality (VR), Mixed Reality (MR) and Augmented Reality (AR) is young and optimistic about the future. This is the conclusion of a study by the TH Cologne, in which this industry was first scientifically investigated for North Rhine-Westphalia. To further strengthen the companies, the authors Christian Zabel (Schmalenbach Institute for Economic Sciences) and Prof. Dr. Gernot Heisenberg (Institute of Information Science at the Technical University of Cologne) recommend to intensify networking within the industry and with external institutions.
In 2018 the study was commissioned by the Mediennetzwerk.NRW and can downloaded here:
Virtual Reality (VR), Augmented Reality (AR) and Mixed Reality (MR) are now attracting broad public interest as innovative technologies. Under the new generic term Cross Reality (XR), VR, AR and MR applications are increasingly reaching a larger target group – both in the B2B and B2C segments. XR technology is no longer reserved for specialists only, but is also finding its way into industry, creation and entertainment: with 360-degree videos and VR games, with product design, as an aid for orientation in the room, for training simulations and virtual conferences.
In 2019 the study was continued:
Download (pdf, only available in German)
2. Location study – audiovisual media in NRW
The location study commissioned by Mediennetzwerk.NRW focuses primarily on the production and distribution of the audiovisual, digital media industries in North Rhine-Westphalia. These include companies and other players in the areas of television & online video, film, games and VR / AR / MR as well as radio and online audio. The aim of the location study is to grasp the status of the media in North Rhine-Westphalia from the perspective of audiovisual digital companies. In addition, the study analyses possible options for action, how to further strengthen and develop the media location of North Rhine-Westphalia and how to actively contribute to networking.
The study is available on request from Mediennetzwerk.NRW.
Tel: +49 211-930 50 302
Consultant Communications & Social Media