Virtual-, Augmented- & Mixed Reality

Low sales, but good future prospects – the industry around the technologies Virtual Reality (VR), Mixed Reality (MR) and Augmented Reality (AR) is upcoming and looks optimistically into the future. This is the conclusion of a study by TH Köln, in which this industry in North Rhine-Westphalia was scientifically investigated for the first time.

Facts and Figures

  • 91 percent of the surveyed companies work with Virtual Reality
  • 71 percent of the surveyed  companies work with Augmented Reality
  • 50 percent of the surveyed companies work in the field of Mixed Reality
  • 40 percent claimed to be working in all three branches; only 30 percent are working in only one of the categories
  • 60 percent generate annual sales of under 100.000 Euro
  • Information/entertainment, design/simulation, experience/product presentation and training are part of the product portfolio of more than half of the companies interviewed
  • Formats such as 360°-videos and product presentations are produced by 50 percent of the companies, followed by prototypes (43 percent), interactive videos as well as serious games with 30 percent

    More information in the study “Virtual-, Augmented- & Mixed Reality” commissioned by Mediennetzwerk.NRW

Contact

Katrin Ahues

Tel: +49 211-930 50 305

Consultant PR / Marketing

Funding

Mediennetzwerk.NRW is financed by the federal state of North Rhine-Westphalia and receives funding from the European Fund for Regional Development (EFRD).

Der Ministerpäsident des Landes Nordrhein-Westfalen EUROPÄISCHE UNION Investition in unsere Zukunft Europäischer Fonds für regionale Entwicklung EFRE.NRW Investition in Wachstum und Beschäftigung